30th
PropertyOfZack Single Review : : Now, Now
Single reviews are fun to write. I think I’ll write another, today.
Minnesota’s Now, Now (formerly Now, Now Every Children) have existed for some time but have really begun to generate a significant amount of buzz in the indie world since signing to Chris Walla’s (Death Cab For Cutie) Trans Records. The first single off their upcoming album Threads, “Dead Oaks,” is a short, sweet indie-pop gem that is infectiously catchy while keeping things incredibly simple, both musically and lyrically.
Clocking in at a modest one minute, forty-one seconds, “Dead Oaks” is unassuming in its lack of sophistication. The cut starts with some soft, palm-muted acoustic guitar riffing and a cutesy vocal line with coy, romantically-inclined lyrical work. After the first verse, some lo-fi percussion and lead guitar accompany the vocals, which benefit from some pop backing harmonies, as well. The song continues hinge around pop nuance with a healthy dose of “oh-oh’s” and tambourine shaking, then halts abruptly, everything ceasing, save for the same lone acoustic riff that started the song.
